CultureMee is looking to start a pilot with a large UK Travel Management Company, Gray Dawes, to see how we can licence some of our culture content to business travellers.

What is interesting is that according to FCM (a global TMC) around 55% of business travellers research the local culture before travelling there.

So there is a huge opportunity for TMCs to differentiate their brands, generate ancillary revenue whilst also helping their business traveller customers to be better prepared when doing business internationally.

Here is the article in Buying Business Travel where the CEO of Gray Dawes Group, Suzanne Horner, talks about her ambition to “wow the customers”:

Did you know that Suzanne was the UK winner in the annual business women of the year awards?ย  See this article for more: